William is an experienced product manager, UX designer & entrepreneur having spent the past 8 years in China. He has a passion for building products and start-ups, and helping others do the same. William Co-founded a supply-chain intelligence and trade marketplace called Tradesparq.com, and recently was a innovation & technology leader for a large Chinese education company. William also organizes technology, design and entrepreneurship events in Shanghai. Now in Singapore, William has joined Cialfo to lead its product team.